The best presentations usually come in the form of stories in disguise, but what is it about narrative that attracts us? Cognitive Neuroscientist Michael Gazzaniga has been studying hemispheric function in the right and left brain since the sixties, and he believes a desire for narrative is hardwired in a left brain construct called The [...]
Entries Tagged as 'Presentation'
Science Explains Why We’re Hardwired for Stories
January 14th, 2012 · No Comments · Storytelling
Tags:Michael Gazzaniga·Presentation·Presentation Storytelling·Storytelling
Present Now Helps Presenters Generate Qualified Leads
January 10th, 2012 · No Comments · Presentation Effectiveness, Sales Presentations
A presentation startup built to help presenters make more connections with their audience hit the news feeds last week, catching my attention. Called Present Now, the company promises to reduce the cost of customer acquisition and increase the ROI of speaking events through a smartphone form process. As the site’s slogan goes: Your Presentation + [...]
Tags:Audience Information·Information Capture·Lead Generation·Present Now·Presentation·Presentation Leads·Presentation ROI·Speaking Event ROI·Startup
How Would Your Presentation Affect Shareholder Value?
February 18th, 2011 · No Comments · Presentation Effectiveness
When Electronic Arts CEO John Riccitiello stepped on stage at the Goldman Sachs Technology and Internet Conference on Tuesday he announced a strong lineup of 2012 releases and told investors that his company would be the leader in first-person shooter games. By 3pm the next day stock in his company rose 3%. The increase could [...]
Tags:Electronic Arts·Presentation·Presentation Effectiveness·Shareholder Value
