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PowerPoint Magnifying Glasses – The Lens to a Bigger Problem in Presentation Design

April 19th, 2014 · No Comments · Great Presentations, Presentation Effectiveness, Slide Manager

powerpoint designMinuscule, illegible graphics. In the world of presentations everyone’s seen one (or at least tried). That’s why PowerPoint magnifiers and startups that claim to inflate graphics on the fly exist.

They’re great tools for all those people who slap Excel spreadsheets on a screen and call the result a PowerPoint slide, but the instant magnifying fix feels like the presentation equivalent of starvation as diet. It might work for a little while but eventually we’ve all got to eat.

Presentations, like logos, should scale, stretch, and look good on any screen, and as any logo designer would say, 100 x 100 pixel data sets just don’t do the trick. So why is it that so many people follow the principles of logo design but ignore any and all design truths when it comes to presentations?

It seems someone somewhere along the way said, “Place the utmost importance in how you portray your company on websites and letterhead, but don’t worry about it if you’re standing in front of a group of decision-makers and explaining something.” Our SVP of Sales and Strategy at Sales Graphics once called this sudden Presentation-related drop in brand quality “the proverbial cliff” and the idea has stuck with me ever since.

After all, doesn’t it make sense to take as much care of your presentation design as you do on your brand? The next time you or someone in your organization reaches for a PowerPoint crutch, think again. Because it you do your job right there are just two things people are paying attention to during your presentation. The first is you and the second is your presentation.  For this reason, powerpoint alternatives become a crucial piece to the puzzle.

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