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“iPads Are Latest Weapon in Medical Sales”

January 11th, 2011 · 4 Comments · iPad, Sales Presentations

In an article on December 8, 2010, the Wall Street Journal notes that, “Medical-sector companies are passing out thousands of iPad tablet computers to salespeople to spruce up their pitch to doctors, and at the same time giving Apple Inc. a crucial foot in the door to business customers.”

We’ve been using iPads in our own sales efforts and we’ve been amazed at the impact they have. Sales executives are drawn to the device (and we’re selling to sales executives). Twice in the past few weeks we have heard a sales executive say, “I don’t usually say yes in meetings, but we’re definitely going to do business with you.”

The Wall Street Journal goes on to state:

The tablet computers offer new ways to display product information or surgical-implant techniques, and help eliminate time wasted on issues that don’t drive sales, according to companies. Their quick start-up times mean the salesmen can jump into their presentations before doctors lose interest.

We’ve found iPads to be easy to carry, and they do start up quickly. We’re able to present in restaurants, lobbies, and hallways. Several times we’ve run into executives after meetings and we’ve been able to walk them through our pitch in a few minutes.

Best of all, every presentation looks great on the iPad. In a future post, we’ll review common pitfalls that companies should avoid when deploying iPad presentations.

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