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Sales Presentations Tips in 2014: Top 5 Ways To Do More With Less

January 22nd, 2014 · No Comments · Flash Presentations, HD Web Meetings, Presentation Agency, Sales Presentations, Slide Library

Nearly all corporations have “Go Green” initiatives these days (see here and here for examples). We’ve also seen numerous staffing cuts and hiring freezes. The end result is that sales and marketing teams across all industries are being asked to work smarter and achieve more with less.
Let’s break this down into its components:
  • “Achieving more…” means raising revenues, which is done through increased effectiveness.
  • “…with less” means saving time and money, which is done through increased efficiency.
So to succeed we’re going to have to figure out how to make better presentations (in terms of both design and content) using less resources. We need to manage slides effectively across the organization, which often means across the planet. We’re going to have to ensure that our sales people are trained and supported properly, so that they can focus on selling.
Here are some smart improvements to your sales presentation process that will provide a tremendous return:
  1. Deliver high-quality Web meetings that include HD video — to shorten sales cycles and reduce travel costs.
  2. Use electronic leave-behinds — to track who’s looking and reduce printing costs.
  3. Incorporate animated content from your Web site into sales presentations — to increase brand consistency and reduce graphic design expenses.
  4. Implement a slide library — to automatically put up-to-date information into the hands of your sales team and reduce the time it takes to customize each presentation.
  5. Collaborate electronically — to ensure that everyone is always looking at the latest version of each slide and reduce printing costs.
That all sounds great, but how do we achieve these things reliably? The easiest answer is that a full-service presentation agency will be able to provide you with technology and design to achieve these goals. You may also be able to implement these presentation suggestions on your own.
I’ll spend the next few posts walking through each, starting with Web meetings in HD.

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