If you or someone you know is a social media user, you may have noticed that social media has become increasingly visual. Instagram is reeling in users, Facebook milestone images are spanning the width of entire profiles, and Pinterest-style grids are debuting on an inordinately high number of new websites. Welcome to the dawn of the “imagesphere,” the age where visuals rule all. From a consumer perspective this might mean more time snapping stills, but for companies strong imagery is increasingly integral to standing out.
In the early days of text-heavy html it was easy to get away with a sloppy PowerPoint. Consumers didn’t expect much, and before Steve Jobs computers didn’t even have the power to display stunning visuals. Today the consumer is always a few clicks away from fine imagery and curated collections. The infographic below explains how these visuals are earning the attention of consumers on the web. Strong imagery results in more page views, more time spent on site, and increased attention. We believe that same truth applies in the presentation world.
It doesn’t take research to show that a poorly constructed PowerPoint is a snooze, but it might be worth considering another metric. More than 50% of web users surveyed for the infographic below claim that strong imagery increases the likelihood that they will give extra consideration to or actually reach out and contact a business.
In a world where strong visuals mean so much, good communications branding is more important than ever. That’s why we focus on making your presentation materials look as good (if not better than) your advertising collateral. Don’t believe us? Take a look at some of the work we did for AMC here.
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