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Entries Tagged as 'Storytelling'

Science Explains Why We’re Hardwired for Stories

January 14th, 2012 · No Comments · Storytelling

The best presentations usually come in the form of stories in disguise, but what is it about narrative that attracts us? Cognitive Neuroscientist Michael Gazzaniga has been studying hemispheric function in the right and left brain since the sixties, and he believes a desire for narrative is hardwired in a left brain construct called The [...]

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The Road to Profitable Storytelling; Instilling Confidence in Your Audience

February 28th, 2011 · No Comments · Featured, Storytelling

Lately at Sales Graphics we’ve been talking a lot about the powers of injecting storytelling into high quality presentations. Today we present you with another reason to buy into branded storytelling in a way that will help you instill confidence in your audience and boost sales. *** If you’ve heard it once you’ve heard it [...]

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We All Have a Storytelling Chromosome

February 4th, 2011 · No Comments · Storytelling

Author and brand strategist Tom Peters hosts a YouTube page you can’t afford to ignore. He talks about customer service, innovation, and brand strategy, but what differentiates Peters from the rest of the pack is his simplicity. He almost always takes big topics and turns them into manageable pieces by pointing us toward truths that [...]

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